Notes by Abigail Keeso

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The effectiveness of a leader with a strong POV depends on how they communicate it.
You don't always need to have an opinion, but when you do, be clear on its strength.
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Abigail Keeso
A base recipe for growth
All great recipes start with picking the right ingredients.
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Abigail Keeso

March 2024

Execution is everything.
But not if you are working on the wrong thing.
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Abigail Keeso
2
Adapt or die, and other lessons from our 150-year old family business.
It's not about starting up. It's about staying up.
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Abigail Keeso

February 2024

Dear Founder. No one is coming to save you.
And you know what? That’s okay.
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Abigail Keeso
From $0 to an 8-figure exit. Here's how we built That Clean Life.
“Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build…
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Abigail Keeso

January 2024

On building with an opinion.
"Stand for something, or you'll fall for anything"
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Abigail Keeso
Less meetings. More productivity.
"Meetings should be like salt - a spice sprinkled carefully to enhance a dish, not poured recklessly over every forkful." -Jason Fried
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Abigail Keeso
1

December 2023

23 lessons from 2023
Sometimes you win. Sometimes you learn.
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Abigail Keeso

October 2023

You call me naive like it's a bad thing.
A founders biggest superpower: naivety.
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Abigail Keeso

August 2023

Okay, but how do I skip over all of that?
“Value gets created over compounding execution for years and years and years. And it never gets easier, but this is what you're signing up for as a…
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Abigail Keeso
Control your ending.
"When you hit that high note, you say goodnight and walk off"
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Abigail Keeso
© 2024 Abigail Keeso
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