Notes by Abigail Keeso
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Why simple plans win every time.
"Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you…
Sep 15, 2024
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Abigail Keeso
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Why simple plans win every time.
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April 2024
The effectiveness of a leader with a strong POV depends on how they communicate it.
You don't always need to have an opinion, but when you do, be clear on its strength.
Apr 29, 2024
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Abigail Keeso
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The effectiveness of a leader with a strong POV depends on how they communicate it.
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March 2024
Execution is everything.
But not if you are working on the wrong thing.
Mar 17, 2024
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Abigail Keeso
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Execution is everything.
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Adapt or die, and other lessons from our 150-year old family business.
It's not about starting up. It's about staying up.
Mar 4, 2024
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Abigail Keeso
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Adapt or die, and other lessons from our 150-year old family business.
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February 2024
Dear Founder. No one is coming to save you.
And you know what? That’s okay.
Feb 26, 2024
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Abigail Keeso
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Dear Founder. No one is coming to save you.
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From $0 to an 8-figure exit. Here's how we built That Clean Life.
“Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build…
Feb 12, 2024
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Abigail Keeso
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From $0 to an 8-figure exit. Here's how we built That Clean Life.
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January 2024
On building with an opinion.
"Stand for something, or you'll fall for anything"
Jan 22, 2024
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Abigail Keeso
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On building with an opinion.
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Less meetings. More productivity.
"Meetings should be like salt - a spice sprinkled carefully to enhance a dish, not poured recklessly over every forkful." -Jason Fried
Jan 10, 2024
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Abigail Keeso
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Less meetings. More productivity.
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December 2023
23 lessons from 2023
Sometimes you win. Sometimes you learn.
Dec 23, 2023
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Abigail Keeso
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23 lessons from 2023
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October 2023
You call me naive like it's a bad thing.
A founders biggest superpower: naivety.
Oct 19, 2023
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Abigail Keeso
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You call me naive like it's a bad thing.
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August 2023
Okay, but how do I skip over all of that?
“Value gets created over compounding execution for years and years and years. And it never gets easier, but this is what you're signing up for as a…
Aug 28, 2023
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Abigail Keeso
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Okay, but how do I skip over all of that?
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Control your ending.
"When you hit that high note, you say goodnight and walk off"
Aug 24, 2023
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Abigail Keeso
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Control your ending.
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